15 Dec 2021Launch of Simmons Gallery at Paya Lebar Quarter Mall - Targets PMEBs and Young Families who believe in nonpareil quality sleep
18 Jun 2021Simmons collaboration with Nike Stores (operated by SUTL Group) to send the message of the importance of staying active and quality sleep
18 Mar 2019Simmons introduces Canadian Series in both Beautyrest and BackCare® Advanced with many cooling properties to deliver a cool, uninterrupted sleep everyday.
1 Mar 2019Enjoy Great Savings of up to 70% Off at the long-anticipated Simmons SALE at Capitol Piazza!
24 Apr 2018Simmons launches new hotel products and a first VR experience at FHA2018, Booth 3L2-01, to enhance your First Class sleep experience.
10 Mar 2018Simmons launches an all-new TV commercial and tagline at the Body SOS Health Carnival 2018, together with a sleep talk to educate the public on the importance of having a good performance mattress leading to a more energised you.
24 Feb 2018Simmons launches Sleep Performance TVC to launch its new Beautyrest® Silver Series with DualCool Technology Fiber that has silver in it. Restore yourself with energizing sleep with Simmons.
09 Sep 2017Simmons Introduces Simmons Studio In Northern Singapore to Reach Out To Younger Audience & As Part Of Forward Planning In Line With The Thomson-East Coast MRT Line
08 Jun 2017Simmons Celebrates Latest Hotel Project Win With Its All-New Beautyrest Marina Bay Series. It is Now Possible To Bring The Marina Bay Sleep Experience Home!
07 Mar 2017Simmons introduces new TVC delivering the message of Youthfulness in A Rest Above The Rest.
22 Feb 2017Indulge in the ultimate combination of comfort and support, Simmons introduces the Beautyrest® Ultimate Series with Coil-on-Coil and e-ION Crystal™ Technology.
9 Dec 2016Christmas Shopping at Simmons Gallery Capitol Piazza gives you an array of delightful gift ideas this festive season, with discounts of 25% or more.
17 Nov 2016Simmons receives the EXSA Award for the 6th time and is the only mattress brand in the industry to be awarded for 6 years.
30 Sep 2016Get more from your sleep as Simmons re-launchesBeautyrest® Recharge Series with AirCool Technology & SurfaceCool Fibre
29 Oct 2015You’ve heard of vintage cars. Now presenting to you the Simmons vintage mattress, a rare find which can be exclusively viewed at Metro Centrepoint.
18 Oct 2015Placing the literal meaning of beauty into beautyrest, Simmons introduces the first-of-its-kind, The Ladies’ Mattress with Silk Protein and MoistureSkin for the truly deserving lady.
6 May 2015Simmons introduces the first-of-its-kind Micro Diamond™ Infused mattress to luxe line, Beautyrest Black®, allowing you to Dream in Black™.
1 April 2015Simmons celebrates SG50 with “WIN a 3D2N National Day Staycation with Fireworks view at Marina Mandarin”
31 May 2014Advance your work performance with All-New revamped Simmons BackCare Advanced Recharge 5-Zoned construction for uninterrupted sleep and full back support.
08 Apr 2014Simmons brings a Flow of Fresh Air and a Silver Touch of Comfort this Food & Hotel Asia 2014 at Booth 5E1-12.
08 Apr 2014Check-in to First Class Sleep & Take On The Bowling Ball Challenge at Simmons’ Resort-themed Booth 5E1-12 At Food & Hotel Asia 2014.
12 Oct 2013Charge up your nights with first-class sleep with Simmons’ Breathable Mattress, Beautyrest® Recharge Series. Sleep just gets better as you Live Life Fully Charged.
28 May 2013Simmons implements flexible working hours in support of Work-life balance & LTA’s Travel Smart Programme.
15 May 2013A first in the industry, Simmons partners Audi fashion festival as the official Beautyrest partner to create a bed lounge, exclusively by Simmons.
20 Apr 2013From Indulgence to Ultimate – Simmons® recharges the Beautyrest Black® Series with two brand new models.
15 Mar 2013In celebration of World Sleep Day, Simmons announces its new Recharge™ Sleep System, - New Beautyrest® TruEnergy™ and ComforPedic® from Beautyrest®
7 Mar 2013For the first time, first-in-the-industry, Simmons partners Audi Fashion Festival, bringing luxury sleep and 'Beautyrest' to high fashion
14 May 2012Enjoy the best of both worlds. Simmons launches Simmons® Beautyrest® NextGen Pillow, the first hybrid pillow to have both memory foam and pocketed coil in the bedding industry.
17 Apr 2012Simmons launches newly scented mattress that ensures hotel guests a unique and refreshing sleep experience.
02 Dec 2011Accessorise Your Bedroom This Festive Season! Give Simmons Beautyrest NeckCare Pillows As Presents With Our 1-for-1 Deal.
15 Oct 2011Simmons perfects that art and science of sleep with launch of redefined BeautyRest® Black Series and a whole new tv commercial and print campaign.
30 Oct 2010Simmons Celebrates 85 Years of Flagship Brand, BeautyRest® with its All-New Redesigned BeautyRest®, Set to Wow Consumers
23 Apr 2010Simmons Presents The All-New Simmons® BeautyRest® Celestine Mattress and the Celestine Bedlinen Collection that make the bed feels so heavenly
20 Apr 2010Simmons Launches Industry's First Healthsmart™ Mattress, the First Zip-Off Mattress Top that can be Laundered.
03 Feb 2010Simmons' First Youth-Initiated "Good In Bed" Health Campaign Wakens Youth to the Reality of Junk Sleep
21 Nov 2009Simmons Launches the All-New next Generation Mattress - Simmons® BeautyRest® NxG™ Incorporating a combination of technologies for next generation comfort and design, Beautyrest® NxG™ Series delivers an ultimate hybrid sleep experience with unsurpassed motion separation and enhanced conformability.
21 Oct 2009Simmons (SEA) Pte Ltd Clarification: The Financial Issue of US-Based Simmons Company Has No Influence on the Simmons Business in the Asian Region
30 Sep 2009Notice Concerning The Announcement of Simmons Company in the U.S., Licensor of Simmons Co. Limited, Japan, Holding Company of Simmons (SEA) Pte Ltd
14 Aug 2009Enjoy Breakfast in Bed and Great Savings of Up To 75% With Us at the Long Awaited Simmons Bed & Breakfast Sale.
03 Jun 2009Built to Restore Your Body, Simmons Patented 5-Zoned System Provides Advanced Care For Your Back.
09 May 2009Simmons Gallery Expands to Tampines 1- - Reaching Out to the Young, Sophisticated & Upcoming
15 Jan 2009Ms Chua Tess, Winner of Simmons’ Inaugural $10000 Cash Draw Is Definitely Smiling Her Way To The Bank For A Fabulous Start Of The Year!
07 Nov 2008Simmons' First Ever BUY & WIN $10,000 CASH Year-end Promotion. The best deal just got even sweeter with $10,000 dollars to give away!
29 Sep 2008Simmons’ Pillow Talk – Pamper Yourself With The Revolutionary Simmons® Beautyrest® NeckCare Pillow, the one and only pocketed coil pillow in the bedding industry, now dawn a new look.
07 Apr 2008Set Your Marriage On A Firm Start With The All-New Simmons® Beautyrest ® Eternity Mattress, A Mattress Just For The Newly-Weds.
05 Mar 2008Get World Class Sleep at Simmons
02 Nov 2007Get In Touch with Leopard Prints or go Leather at Simmmons Gallery, Park Mall Simmons opens its new gallery and kick-starts its islandwide BackCare Original Series promotion.
06 Sep 2007A Tale of Two Beauties - In Beauty World, All You Need Is Beautyrest. Simmons launches its inaugural arts sponsorship, a first in the bedding industry, to support local talents and musicals to make it a city of possibilities and as part of its corporate citizenship.
10 May 2007Simmons Launches Beautyrest Black™ Luxury Collection and Appoints Jacelyn Tay and Thomas Ong as Celebrity-Ambassadors
14 Apr 2006THE BALL IS BACK!.... It's Gotten A New Look and It's Back to Stay as Simmmons Icon & Win the Hearts of Many! Simmons Launches New Bowling Ball Advertising Campaign. Advertisements will reintroduce Simmons’ iconic bowling ball demonstration to illustrate the benefits of motion separation
17 Oct 2005Sleep Your Way to Peak Performance with Simmons Simmons Launches New Simmons Gallery at Marina Square to Bring Power Sleep to PMEBs
18 Mar 2005Get Cable-Powered Sleep At New Simmons Gallery, Paragon Simmons Launches Industry's First Pocketed Cable Coil® Mattress That Cuts Motion Transfer Between Sleeping Partners, Stays Ahead of Competition
8 Dec 2003Simmons Launches Industry’s First Kid’s Mattress That Reduces Asthma Symptoms And Manages Bedwetting
14 May 2003Simmons Supports Step-out! Singapore Campaign With “Build Your Immunity With Better Sleep” Campaign And Assuring Consumers With Proactive Measures Against SARS
09 Jul 2002Simmons First To Harness Ion-technology To Deliver Health Benefits Of Negative Ions for Better Sleep & Well Being
19 Dec 2001Buy Sleep At The New Simmons Bettersleep™ Store
16 Sep 2001Sleep To Better Health & Peak Performance. A Community Project By Simmons To Educate Singaporeans On The Importance Of Sleep And Good Sleep Habits
24 Apr 2001New Simmons® Beautyrest® 2001 Brings A Better Night's Sleep To Sleep-deprived Singaporeans
18 Apr 200188% of PMEBs Found To Be Sleep-deprived