In 1870, Mr. Zalmon Simmons, the founder, together with nine employees started to manufacture steel wire beds in Kenosha, Wisconsin.
In 1900, James Marshall patented a wrapped coil spring.
Each coil was manually made, driving up time and labor costs such that Simmons mattresses could only be found on luxury liners like the Titanic and Queen Mary.
In 1925, John Franklin Gail, Simmons’ top engineer, designed a machine that was able to coil wire and insert it into fabric sleeves quickly and independently, hence making Beautyrest mattresses affordable for the masses.
Simmons was an early proponent of celebrity endorsements to promote its products and by association, a Simmons® mattress.
Eleanor Roosevelt, the first lady of the United States was featured in a Simmons advertisement in 1927. Several testimonials from luminaries such as George Bernard Shaw, Henry Ford and Thomas Edison were also featured in subsequent advertisements.
In 1958, Simmons was the first brand to introduce King & Queen size mattresses.
The development of theses mattresses was the result of research showing that Americans were becoming both broader and taller people than they once were.
In 1995, Simmons launched its most successful advertisement, the “Bowling Ball Test” advertisement, which showcased the renowned Do-not-Disturb® benefit.
Simmons was the Official Bedding Supplier of the 1996 Centennial Summer Olympics, Atlanta, home of Simmons.
With a commitment to innovation, Simmons was the first in the industry to launch the Non-flip mattress in 2001, bringing convenience to consumers and hoteliers.
Another Simmons breakthrough was the launch of e-ION Crystal™ technology, first added to BackCare mattress series in 2002 and later on to Beautyrest models.
The e-ION Crystals emit negative ions bringing sleep benefits and boosting immunity.
In 2005, Simmons Advanced Pocketed Coil was introduced.
From a single wire, it is revolutionised to triple wires, providing 4 times more support, increased durability and resilience.
Beautyrest® Black was then launched in 2006, a luxury series of mattresses with full Simmons Advanced Pocketed Coils.
e-Simmons, the official e-shop for Simmons (S.E.A), was launched to provide convenience and a unique shopping experience.
Simmons re-launched the e-ION Crystal™ Series with a new look.
In 2013, Simmons launched the all-new Beautyrest® Recharge Series, combining Smart Response® Pocketed Coil technology and the propriety AirCool® Design.
Now, everyone can be Living Life Fully Charged™.
Simmons celebrated Beautyrest® 90th Anniversary, a testament that the renowned Simmons® Original Pocketed Coil® are made to withstand the test of time.
Simmons (SEA) Pte Ltd opened the Simmons Flagship Gallery at Capitol Piazza. Drawing on the inspiration of a luxurious lifestyle showroom concept, it is the epitome of luxe and exquisite excellence.
Simmons introduced the all-new Beautyrest Marina Bay Series, bringing uninterrupted sleep to hotel guests and allowing all to bring the Marina Bay Sleep Experience home!
Simmons celebrates its 150th year anniversary as it continues to strive to provide quality beds to consumers and hotel institutions since 1870.
2 new limited edition mattresses were released in celebration of Simmons’ 150th Anniversary; Diamond Jubilee and Royal Jubilee
In 2021, Simmons opened Simmons Gallery at PLQ and Simmons Studio at Plaza Singapura despite the Covid 19 pandemic, reiterating the importance of sleep and how sleep can boost one’s immunity.
Simmons went from being just a brand to being the name of sophisticated spring mattresses worldwide, becoming the epitome of perfect sleep.
Growing from strength to strength, the exceptional history of a 150 year old brand still goes on.